Automation Specialist

Job brief

Requirement for an experienced Marketing Automation Specialist to support the build and pre-deployment of marketing and sales related email communications.

Responsibilities

• Build and execute test strategies, including A/B multi-variant testing across various platforms, to drive qualified traffic and revenue-building activities
• Execution of sales & marketing campaigns – activities include but not limited to, campaign flow builds, email creation, campaign analysis, etc.
• Support the execution of automated lead generation programs
  Report on critical email, sales & marketing automation campaign metrics
• Serve as a Subject Matter Expert on sales & marketing automation best practices including campaign executive, email and landing page creation, email deliverability and data integrity
• Keep up-to-date on email, sales & marketing automation best practices with regard to automation capabilities, testing and projected results.
• Understand and follow email, sales & marketing automation processes including workflow documentation and QA testing
• Report on critical email, sales & marketing automation campaign metrics
• Autonomously research, find, and implement the best solutions to solve automation problems
• Collaborate with Sales and Marketing team to implement ideas and derive optimum results.

Desired Candidate Profile

• 1 -2 years of digital marketing experience with experience working on marketing automation platforms such as Keap, MailMunch, Marketo, Eloqua, HubSpot or Salesforce Marketing Cloud/Pardot, candidate with knowledge of Mailchimp, sendingblue, may also apply.
• Must be able to demonstrate a high level of marketing automation and CRM experience
• Previous familiarity/direct experience using a CRM system
• Bachelor’s degree required or equivalent combination of experience and education
• Well-rounded marketing technologist familiar with B2B lead generation (inbound/outbound marketing, demand generation, etc.)
• Excellent communication skills written, verbal, presentation
• Proven ability to work in a collaborative environment as well as being a motivated, self-starter.